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What Is Email Marketing Automation? +7 Ways to Use Email Automation
In the field of digital marketing, email marketing automation is revolutionary. It lets companies send their customers timely, relevant, and personalised content without having to do it by hand. At Addigram, we offer top-notch email marketing automation services that will make your customers more interested, make lead nurturing easier, and increase sales more accurately.
How Does Email Marketing Automation Work?
To send the right information to the right person at the right time, email marketing automation is based on automated email workflows. Certain actions by users, like subscribing to a newsletter, clicking on a link, or leaving an item in a shopping cart, set off these workflows.
We set up smart systems using marketing automation software that:
- Greet new subscribers with a personalised sequence
- Re-engage inactive users with personalised offers
- Send lead-nurturing emails based on how users interact with the system
- Send follow-up emails after purchases or events
These automation workflows make things run more smoothly, make sure things are always the same, and improve the customer experience as a whole.
Our deals include everything from basic website optimization to full-on digital marketing services. This way, we can help your business reach its goals at every stage of its growth.
Our deals include everything from basic website optimization to full-on digital marketing services. This way, we can help your business reach its goals at every stage of its growth.
Who Can Use Email Marketing Automation?
Not only are big businesses using email marketing automation. At Addigram, we help a lot of different types of businesses set up custom automation plans, such as
- Automated cart recovery, product suggestions, and re-purchase reminders for e-commerce businesses;
- onboarding sequences, feature announcements, and renewal reminders for SaaS businesses;
- appointment reminders, feedback requests, and loyalty campaigns for service providers.
- Nurturing leads, educational drip campaigns, and sales follow-ups for businesses that sell to other businesses (B2B)
Automation can be made to support your marketing objectives, regardless of your industry or business size.
Why Use Email Marketing Automation?
- Get things done faster and better
Sending emails by hand takes a lot of time and doesn’t always work. You can keep up high-quality involvement while freeing up internal resources with automated email workflows. - Send messages to very specific people
Emails can be customised based on demographics, behaviours, or tastes using email segmentation. Open rates, click-through rates, and total ROI all go up. - Get more people to buy
Behavioural email marketing makes sure that users get emails that are relevant to what they are doing, like reading a blog or looking at a product. This relevance makes conversion rates go up by a huge amount. - Take care of leads automatically
With relevant material and calls to action (CTAs) in strategic lead nurturing emails, you can help prospects through the buyer’s journey, from becoming aware of your business to making a decision.
How to Choose an Email Marketing Automation Platform
It is very important to pick the right site. We at Addigram look at your goals, income, and technical needs to figure out which tools are best for you.
- Integration with CRM and eCommerce tools
- User-friendly automation makers
- Powerful email segmentation
- Real-time data and A/B testing
- Powerful email personalisation and dynamic content support
Bring Automation To Your Email Marketing Campaign
You can change how you talk to leads and customers with a well-planned email drip campaign. Here’s how we do things at Addigram:
- Making a map of your customer’s trip and listing key points of contact
- Making emails that look good and work well on phones
- Coming up with smart segmentation plans for very specific communication
- Running A/B tests to find the best subject lines, calls to action, and content.
- Keeping an eye on data to keep tweaking and improving results.
Let Addigram Manage Your Email Marketing Optimization
Not only do we simplify, but we also improve. Addigram is your strategic partner for building strong email marketing automation tools that fit in with the rest of your marketing plan.
The Importance of Email Marketing
Why Email Marketing is important. Email marketing is still one of the best ways to get a return on investment (ROI), with returns of up to $36 for every $1 spent. But scaling results is almost impossible without automation. Automation not only keeps your brand’s voice and appearance consistent, but it also makes people more interested and loyal.
Email Marketing Services That Drive Conversions
Our email marketing services are made to get results. We offer:
- Behavioural email marketing sequences
- Multi-step automated email workflows
- Personalised product and service suggestions
- Customer retention and win-back campaigns
- Lead-nurturing emails based on lifecycle stages
- Email optimisation and reporting based on analytics
Addigram makes sure that every email adds value and gets people to take action, from simple welcome sequences to complicated funnel strategies.
